Sports nutrition specialist and category driver, Sport-ph announces the acquisition of The Protein Works™, the innovative online sports nutrition brand. This is the second acquisition for Sport-ph, following PhD Nutrition in November 2014, demonstrating Sport-ph’s intention to create a pan-European sports nutrition group which addresses key consumer needs and channel opportunities.
The Protein Works™, founded in 2012, has driven innovation to a new level in the competitive sports nutrition industry and in just two and a half years of trading, has become the second largest online UK sports nutrition brand. The Protein Works™ is renowned for its superior product quality, product innovation and personal service. It has a loyal customer base with a social reach of over three million and has already won six major business awards. Founders Mark Coxhead, Karl Jacobie and Nick Smith will become shareholders and board members of the newly extended company.
Mark Coxhead at The Protein Works™ comments: “We are thrilled by the deal which unlocks opportunities for the brand, both in the UK and Internationally and will greatly benefit our customers. We have been highly innovative in the sector, launching over 100 new products in the last year alone, including the UK’s first in-house Protein Bakery. The additional resources from Sport-ph will take The Protein Works™ to a whole new level. Sport-ph shares our vision for what we have always intended The Protein Works™ to represent as a customer-focused category leader and innovator.”
Seb Mullin, CEO of Sport-ph comments: “The addition of The Protein Works™ to the portfolio brings together two complementary and differentiated brands, focused on growing the sports nutrition market with innovation and investment. Our previous acquisition of leading brand PhD will, together with The Protein Works™, enable us to accelerate our vision for growth whilst allowing the independent and individual businesses to preserve their entrepreneurial passion. The Protein Works™ has an impressive state-of-the-art manufacturing facility and leading-edge new product development technology. We are excited by the opportunities for category development, leadership and commercial growth as a result of this merger.”
Jason Rickaby, Co-founder and Managing Director of PhD Nutrition says: “Our working partnership with Sport-ph has resulted in some excellent developments for our business, forging new ground, especially within Europe, and catering for the active lifestyle consumer and gym-goer. Being joined within the group by The Protein Works™ is great news and I am sure that they will benefit from the support and experience which Sport-ph provides us at PhD.”