Last month MaxiNutrition teased the launch of their ‘It’s Not For Everyone’ campaign, showing how MaxiNutrition protein works as hard as you.

Now, the brand have today released the first of a series of training films, putting comedian Lee Nelson in the ring with world champion boxer Carl Froch. Soon after sparring with Carl, Lee finds out how tough it is to reach the top level, and the dedication needed to get there. Then again, becoming a world champion is no simple feat and #ItsNotForEveryone. The relentless pursuit of excellence never stops for him and neither should it for you.

At 10am today, the video was added to MaxiNutrition’s YouTube channel. The video can be viewed below or at

MaxiNutrition protein-led nutrition products are 100% batch tested and use scientifically-proven ingredients to help you achieve your goals. This is why champions like Carl Froch choose us, find out how we support Carl here: